The adventure started with an idea that was both simple to explain and particularly complex to implement. This original and formidably effective concept laid the foundations of a group continually searching to increase efficiency by avoiding well-trodden paths and ready-made answers. Twenty years later, this pioneering , maverick and innovative spirit is still alive and well. Innovation is applied in all divisions of the group and its implementation calls upon targeted human, technical and software resources. And when there is no solution appropriate for our business on the market, our teams at Cargo are capable of developing their own custom tools.
Today more than ever, customisation and differentiation lie at the heart of effective marketing. And to be different, we start by creating our products internally, thanks to our team of 2D and 3D designers.
Marketing innovation includes the concept of packaging, POS and solutions for presentation at the point of sale that maximise the performances of our ranges. Merchandising is one of our in-store mass seduction weapons.
Our history was built through physical distribution and our favourite playground is still the store. Today, however, digital technnology opens up new possibilities for retailers as well as their suppliers. Tools such as IoT (connected pushbutton) or even augmented reality are a good way to stimulate the imagination of our marketers.
On the strategic side, an integrated team of analysts and engineers is constantly improving our vision and our understanding of the data, in order to inform decisions taken by management and to drive performance.
On the operational side, our MOA engineers and developers are constantly committed to the design and fine-tuning of application and hardware solutions, in order to improve the performance of the group in each of the business activities that we are involved in.